ON-DEMAND WEBINAR

How "Connected" Research Helped Aruba Drive Marketing Outcomes More Efficiently

Featuring Aruba Tourism Authority + Big Village + Deep Focus

Aruba’s journey isn’t just a tourism story; it’s a blueprint for any brand navigating uncertainty. Watch this informative webinar and learn how to build a marketing system where insights flow seamlessly into execution, driving efficiency and growth at the same time.
ARUBA WEBINAR (2)

About the Webinar

When global travel shut down, Aruba faced a daunting reality: With 93% of its GDP tied to tourism, the island needed to act fast or risk losing its future. Instead of waiting for travelers to return, Aruba chose to reinvent its approach to tourism marketing.

In this exclusive webinar, Andy Davidson (Big Village) and Kyle Krueger (Deep Focus) will share the inside story of how Aruba built a connected research framework that turned insights into action, creating an award-winning campaign that positioned the island to thrive as travel came roaring back.

What You’ll Learn

  • Why traditional segmentation often dies in PowerPoint—and how to bring it to life.
  • How Aruba used attitudinal insights, cultural context, and digital audience twins to guide creative and media.
  • The importance of connecting research to activation and measurement, eliminating wasted spend.
  • How The Aruba Effect creative platform flexed across audiences, moments, and channels to deliver record-breaking ROI.

 

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ABOUT BRIGHT MOUNTAIN

Good on our own. Better together. 

Big Village and Deep Focus are part of Bright Mountain.

Bright Mountain’s business units are built to operate independently, but when combined, they create something far more powerful: a unified platform that delivers end-to-end marketing execution, from insight to outcome, with no blind spots and no leaps of faith.

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